An Overview
Customer Focused
In an environment where the sector was viewed with suspicion and flouting of norms was rampant, we aspired to create a professionally and ethically managed real estate development company. Our steadfastness in sustaining industry best practices has helped us differentiate ourselves in an otherwise increasingly over-crowded market. Over the years, we have succeeded in building an unparalleled reputation that rests firmly on a value-driven, customer-centric approach; transparent systems and processes that ensure accountability of the highest order. Each project is meticulously designed keeping in view the best interests of our clients, with a belief that quality and timely delivery is paramount.
Values
PROFESSIONAL
At every step of the journey, we make sure that we conduct ourselves in a professional manner. Be it in the dealings with our partners or our relationship with our customers - one can always expect the highest level of professionalism from us.
INTEGRITY
As an organization, we have always stood for honest and courteous dealings. We regard integrity as a core value and demand it of ourselves and of those we work with, sincerely and consistently.
TRANSPARENCY
We thrive on a culture of ethics and uncompromising morals. We function with utmost transparency, making sure that we win the trust of our partners and customers alike. At no point are we unclear or vague in the way we work; we make it our priority to keep all concerned up to date with our plans and vision for the future.
RESPECT FOR PEOPLE
Respect is the bedrock of all our relationships. We value each of our customers, shareholders, partners and employees for the role they play in helping us achieve our vision. That is why we keep working relentlessly to strengthen this bond of mutual respect.
MARKET DRIVEN & INNOVATIVE
We monitor consumer and market trends to identify key challenges and strive to meet them continuously by virtue of our research tools, passion, innovation, creativity and entrepreneurship.
QUALITY
Each and every one of our developments reflects our focus on quality. Continuous attention to improving efficiency in all aspects of business culminates into the timely and quality development of our projects and this value is sustained in every aspect of our business.
SUSTAINABILITY
It is our constant endeavour to transform the communities we serve into better habitats. We strive for balance between people, environment and business; keeping sustainability at the heart of all our projects.
Leadership
The leadership team comprises of dynamic individuals who are considered among the finest in the industry. The team members have a rich experience with accomplished backgrounds. They have a deep understanding of the industry and stay abreast with the latest global trends/practices that reflect in all the projects delivered by us. The team upholds ethical practices and transparency which are deep-rooted in the company's value system. Each member is instrumental in maintaining and nurturing relationships with all the constituents within the company - shareholders, employees, customers and partners.
Ashish SarinCEO
A Chartered Accountant by profession, Ashish is one of the founding members of Alpha Corp having served the company since its inception more than decade ago. Ashish has been credited to have successfully built the company's financial architecture from its foundation, establishing credit lines and building its revenue base. Over the years, Ashish's responsibilities expanded to include Business Strategy, Operations Management, Risk Management and Human Resources.
As CEO of Alpha Corp Development Private Limited, Ashish is primarily responsible for driving business growth in the company. His focus lies in implementing the Board's mandate to continuously enhance the company's long-standing reputation of being professional, ethical, transparent and oriented towards deliverability, key concerns of the sector today. To this end, he has been pivotal in instituting processes such as the mandatory use of Escrow accounts. Ashish envisions enhancing the scale and size of the company's operations by bringing out an Initial Public Offering (IPO) in the coming few years.
Santosh AgarwalExecutive Director & CFO
Santosh is a chartered accountant and has an experience of more than 2 decades in streamlining business operations that drive growth, increase efficiency and bottomline profit. Santosh has hands on experience in forging partnerships with financial institutions and private equity players and has been credited with successfully managing Foreign Direct Investments in the organisation.
He possesses a profound knowledge of real estate bylaws, tax and audit systems and therefore drives the organisation's critical financial decisions in new and existing ventures. As the Chief Financial Officer of Alpha Corp Development Private Limited, Santosh is responsible for managing the financial performance of the organisation.
Core Team
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Mukul Kumar
Executive Director – Projects
An alumnus of the prestigious Delhi College of Engineering, Mukul possesses a deep understanding of construction technologies and efficient project management procedures. During his tenure with reputed corporations such as Mahindra GESCO (now Mahindra Lifespaces), DLF and Moser Baer, he was credited with steering the development of some of the most distinguishable and iconic developments in northern India.
With a career spanning over almost three decades, Mukul has acquired an enviable blend of technical knowledge and skill to build state-of-the-art developments and the business acumen to turn them into successful commercial ventures. Mukul's experience in delivering projects across asset-classes within challenging timeframes and his exposure to several facets of the industry, lend themselves to his role as the custodian of the company's project development team.
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Kamal Dua
Sr. General Manager – Business Development
A civil engineering professional with a career spanning over almost three decades, Kamal has acquired profound technical knowledge and also indisputable business acumen when it comes to the real estate industry. He started his career with Ansal Properties & Industries Ltd. with some of the state-of- the-art residential & commercial developments at Connaught Place, New Delhi. He continued his progress with Dalmia International and Usha Group in financial and market feasibility analysis, statutory liaison, project financing and business development. Kamal joined Alpha Corp in 2006 and since then has led the organisation's business development department. At Alpha Corp, Kamal's responsibilities include business development, analysing new projects, assessing financial feasibility and statutory liaising.
Sustainability
We recognize the potential we hold to influence the world in a manner that brings about a positive change. Not only do we ensure that our developments stand to provide a quality of life which is complete and fulfilling in all respects; we also tend to go the extra mile to make sure that our operations have a minimal impact on the environment.
Quality, Health, Safety & Environment (QHSE) Policy
Alpha Corp Development Private Limited (Alpha-Corp) management, is committed to incorporate Quality, Occupational Health & Safety measures in work practices and protect the environment in its real estate and asset management business by adhering to the following:
- Promote a positive culture by effective implementation of systems that achieve continual improvement in QHSE performance.
- Comply with Quality Management System requirements to ensure quality products are delivered and services to our customers in timely and their satisfaction.
- Identify & eliminate/reduce/control hazards and pollution, that could cause injury, ill-health, incidents or environmental harm.
- Comply with all applicable legislation and standards pertaining to QHSE.
- Provide training & resources to all the employees of company, contractors, sub-contractors and vendors in order to maintain QHSE systems effectively.
- Innovate and develop new methods to enhance customer satisfaction and to reduce the detrimental effect to the environment from our products, during construction and subsequent use.
- Promote energy efficient management system and recycling of wastes, by adopting environment friendly methods and processes.
- Consultation & participation of workers and workers’ representatives for safe and healthy working conditions and for the prevention of work related injury and ill-health.
Green Way of Life
Across our entire real estate project range in Delhi NCR and other cities, we lay major emphasis on developing only vibrant and self-sustaining eco- systems that nurture an environment of prosperity and wellness. The construction methodologies that we follow for any of our real estate projects are fine-tuned to mitigate the impact on the environment, and all the internal processes are aligned accordingly.
The pre-planning and implementation of extensive Green Belts, Rainwater Harvesting System, Energy Conservation Systems and Installations, Segregation and Management of Waste - solid and liquid, are some of the features that we as a company consciously try to integrate into each and every one of our projects. With Alpha Corp having taken the lead on this front, these features have managed to become a well-defined benchmark for the incorporation of sustainable environmental practices by several other developers in the real estate business.
Social Responsibility
We attach great importance to socially responsible entrepreneurship and to an ethical business practices. This is best summarized by our key principle `Business in Balance'. We being one of the most reputed real estate developers in Delhi NCR, are committed to internationally acknowledged, green building standards that provide the best methods for measuring the environmental impact of buildings. All of our projects are assessed against international standards as well as against the best practices to produce sustainable and eco-friendly designs.
